Amazon Prime Day 2 tipped for this fall — what we expect

Amazon Prime Day 2 is heading our way this fall according to the retail rumor mill. The ecommerce is purportedly doubling down on its annual tradition with a second Prime Day sale this fall.

Earlier this summer, Insider obtained leaked communication between Amazon its third-party sellers. In the document, Amazon urges sellers to submit Lightning Deals recommendations for its “Prime Fall Deal Event”. The invite underlines a September 2 deadline for submissions. Some sources say the event is expected to happen in October.



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